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As the largest and fastest growing electronics retailer in the UK,
Maplin Electronics have made huge inroads into the transition from
physical to web-store, but wanted to exploit mobile phones and PDA's
as another sales & marketing channel.
Maplin's decided to use Zaptext "M-Voucher"s with two
objectives:
1. To capture permission based cell phone numbers from customers,
so that Maplin could begin to exploit this unique channel.
2. To give Maplin "Money Off" Vouchers direct to the
customers cell phone
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"With over
5,000 M-Vouchers sent in the first two days, registrations exceeded
all expectations. On the strength of this M-Voucher campaign, we are
now developing a mobile purchasing process, and we have asked Zaptext
to provide inbound and outbound SMS capability"
Mr Chris West, Internet Channel Manager, Maplin Electronics Ltd |
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