"Essentially, Zaptext IS our system. It handles everything from initial web-application, through membership confirmations, and tactical campaigns to bring people through the door

Zaptext really is our CRM secret weapon"

Ian Mitchener, Managing Director, The Office Bar

All communications are totally personalised, and in keeping with The Office Bars' relationship building philosophy, and professional clientele

Being web-based, staff can use the system from anywhere, to track memberships, and send outbound messages. They can even plan a batch of personalised messages days in advance, to go out at exactly the right time on a Friday night.

"I use Zaptext to send personalised SMS to all our members, telling them of 'todays promotion'. Twenty minutes after messages are sent, the club starts to fill - It's awesome"