Event chains are a way of automating your business processes.

Zaptext event chain technology allows for true event-driven relationship management, via automated processes which are triggered by events which occur in the life-cycle of the customer relationship.

This can result in massive savings in your processing costs, and tightly compressed cycle times between your project steps

Heres an example (taken from a client who uses Zaptext for e-recruitment):-

1) Candidate registers on job site (via branded ZapCapture page)

2) Event Chain is automatically triggered to send personalised Zaptext SMS and Zapflyer E-Mail acknowledgements.

3) System automatically checks data , and establishes candidates suitablity for telephone interview.

4) After two working days, the system automatically sends an SMS to the candidate, asking them phone in.

5) Candidate phones in , and agent goes straight to the contacts record on the Zaptext database, and carries out a telephone interview , entering candidates "scores" , directly into Zaptext.

EVERYTHING is 100% automatic.